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๐๐๐๐๐๐๐๐๐ ๐๐ขฬฃ ๐๐ฬ๐จ ๐๐ฎ๐จฬฃฬ๐ ๐๐ก๐ข๐ฬฬ๐ฆ ๐๐ฎฬฃ๐ง๐ ๐๐๐ ๐ญ๐ซ๐ข๐ฬฃฬ๐ฎ ๐๐๐ ๐๐ฎฬ๐ ๐ค๐ก๐ฬ๐๐ก ๐ก๐ฬ๐ง๐ , “๐ ๐ข๐ฬ๐ง๐ ๐๐ฬฬ๐ฒ” ๐ช๐ฎ๐ ๐ก๐ขฬ๐ง๐ก ๐ญ๐ก๐ฎฬฬ๐ ๐ญ๐ก๐ฬ ๐ญ๐ก๐ฬ๐ง๐ก ๐ฏ๐ข๐ฬ๐ง? ๐๐ ๐ฬ๐ง ๐ก๐ฬ๐ง๐ ฤ๐จฬฃฬ๐ข ๐ฅ๐จฬฬ๐ญ ๐ช๐ฎ๐ฬ๐ง ๐๐ฬ ๐ฉ๐ก๐ฬ ?
Tแป Fortune cho hay mแปt tแป chแปฉc bแบฃo vแป ngฦฐแปi tiรชu dรนng tแบกi Mแปน ฤรฃ cรกo buแปc Starbucks vแป hร nh vi lแปฃi dแปฅng ngฦฐแปi tiรชu dรนng sแปญ dแปฅng nแปn tแบฃng thanh toรกn trแปฑc tuyแบฟn bแบฑng thแบป thร nh viรชn cแปงa mรฌnh, qua ฤรณ khiแบฟn khรกch hร ng rฦกi vร o mแปt cรกi bแบซy chi tiรชu mร hแป khรดng bao giแป cรณ thแป tiรชu hแบฟt sแป dฦฐ.
“Starbucks ฤรฃ thiแบฟt lแบญp nแปn tแบฃng thanh toรกn bแบฑng thแบป thร nh viรชn nhแบฑm khuyแบฟn khรญch ngฦฐแปi tiรชu dรนng ฤแป lแบกi sแป tiแปn dฦฐ trong แปฉng dแปฅng. Mแปt vร i ฤแปng trong cรกc tร i khoแบฃn nร y nghe cรณ vแบป khรดng nhiแปu vแปi mแปi ngฦฐแปi nhฦฐng nแบฟu tรญnh tแปng ra thรฌ trong 5 nฤm qua, Starbucks ฤรฃ chiแบฟm dแปฅng vแปn ฤแบฟn gแบงn 900 triแปu USD cแปงa khรกch hร ng, qua ฤรณ lร m tฤng bรกo cรกo doanh thu, lแปฃi nhuแบญn cลฉng nhฦฐ ฤem vแป thรชm tiแปn thฦฐแปng cho ban giรกm ฤแปc”, lรฃnh ฤแบกo Chris Carter cแปงa WCPC cho biแบฟt.
Ngฦฐแปi phรกt ngรดn cแปงa Starbucks trแบฃ lแปi tแป Fortune rแบฑng hแป sแบฝ phแปi hแปฃp chแบทt chแบฝ vแปi chรญnh quyแปn bang Washington nhแบฑm ฤแบฃm bแบฃo tuรขn thแปง cรกc quy ฤแปnh vร luแบญt phรกp cแปงa bang nร y.
Tuy nhiรชn theo bรกo cรกo dร i 15 trang cแปงa WCPC, hรฃng Starbucks ฤรฃ cแป tรฌnh thiแบฟt kแบฟ nแปn tแบฃng thanh toรกn bแบฑng thแบป thร nh viรชn cแปงa mรฌnh theo hฦฐแปng chiแบฟm dแปฅng vแปn cแปงa khรกch hร ng.
Ngฦฐแปi tiรชu dรนng chแป cรณ thแป nแบกp tแปi thiแปu 5 USD vร thanh toรกn trแปฑc tuyแบฟn tแปi thiแปu 10 USD, qua ฤรณ khiแบฟn viแปc dรนng hแบฟt tiแปn trong tร i khoแบฃn trแป nรชn khรณ khฤn hฦกn.
Trong cรกc bรกo cรกo tร i chรญnh nฤm 2017 ฤแบฟn 2019, chuแปi cร phรช nร y ฤรฃ ghi nhแบญn khoแบฃn thu tแปซ sแป tiแปn gแปญi bแป lรฃng quรชn cแปงa khรกch hร ng lแบงn lฦฐแปฃt lร 104,6 triแปu USD, 155,9 triแปu USD vร 125 triแปu USD.
“Chรบng ta nรชn gแปi Starbucks lร mแปt ngรขn hร ng khรดng ฤฦฐแปฃc kiแปm soรกt, ฤแปi lแปt chuแปi kinh doanh cร phรช thรฌ ฤรบng hฦกn”, Chแปง tแปch Kim Jung Tai cแปงa tแบญp ฤoร n tร i chรญnh lแปn thแปฉ 3 Hร n Quแปc Hana Financial Group than thแป khi Starbucks tแบกi ฤรขy nแบฏm giแปฏ ฤแบฟn 70 tแปท Won, tฦฐฦกng ฤฦฐฦกng 60,2 triแปu USD tiแปn gแปญi khรกch hร ng.
*Nguแปn: Cafebiz, Fortune, WSJ
๐Chi tiแบฟt bร i viแบฟt trong cmt nhรฉ!
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